
Innovate On Purpose
The post today frames a classic issue in communications: how to boost a signal and hopefully eliminate or at least mitigate noise. The noisier the communication is, the more difficult it is perfect for the sender and the receiver to communicate. Thus, we make an effort to eliminate the sound from the communication, so only the sign is received. That sounds easy, but it really is difficult, because there are no 100 % pure communication media. Noise always creeps in, and conflicts or masks the indication. This is true in electronics – the noise on your cell phone or fuzziness on your TV screen – as well as in business and life.
Our verbal communications, whether face to face or over a communication infrastructure are filled with noise. The try to eliminate noise from an operating system or a business process can be an interesting as well as perhaps worthwhile problem, until one considers the question: what’s the real signal? What’s creating the noise?
In many businesses today, there are several indications: noise issues. Let’s focus on a classic concern: sending a signal that isn’t meant to be received or applied, or worse failing woefully to understand that a sign isn’t properly received. Many professionals have concluded that advancement is important and must turn into a cornerstone of their business strategies.
However, they have little understanding of how technology works. To them, the development must seem as promised pixie dirt: sprinkle it around, encourage it and innovative products shall planting …