
Pure Gym Buys LA Fitness
Britain’s budget fitness center operator Pure Fitness center has obtained LA Fitness and its own 43 clubs, finishing a battle for the string in an progressively competitive market. Pure Gym, which operates 98 fitness centres across the UK, on Fri it would dominate its rival and its own clubs said. Exact information on how much the takeover cost were not published. Market commentary in March put the value of the deal at £80m with Fitness First and Mike Ashley’s Sports Direct also recommended as is possible suitors. “This purchase represents a good deal for users of both Pure Fitness center and LA Fitness and also other consumers that are starving for less expensive fitness options,” Pure Gym’s chief executive, Humphrey Cobbold, said.
“Overall demand for affordable, high quality, and no-contract fitness centres is continuing to grow, served by a range of providers in an extremely competitive market-place. The LA Fitness sites will be changed into Pure Gym clubs. Pure Fitness center is the owner of 141 gyms now. This year It plans to open up 16 sites. The principle executive of LA Fitness, Martin Long, said the company was trading well with strong customer loyalty: “This transaction will give users of LA Fitness access to high-quality fitness centres through a network of existing and new gyms. Before Competition and Markets Authority approves Pure Fitness center’s programs, the businesses will operate separately. If the regulator decides that some of the LA Fitness gyms can’t be changed to Pure Gym clubs for …