JUST WHAT A Fearless Marketer APPEARS LIKE IN THE Scaling Startup

Whether it’s heading skydiving, vacationing the global world without an itinerary, or sampling a new (, and potentially gross) cuisines, we always appear to admire people willing to take the potential risks most of us aren’t. They are called by us daredevils. We call them free-spirits. We call them adventurous. But what they are is fearless really. Fearlessness is a virtue, allowing average visitors to accomplish amazing things apparently. But fearlessness isn’t the exclusive domain of adrenaline junkies, globetrotters, and iron-stomached foodies.

It’s also essential for success in today’s marketing arena-at the business level and especially in a startup environment. What’s a “Fearless Marketer” Anyway? In my opinion, a fearless professional is someone prepared to take chances that their peers and friends aren’t. No, it doesn’t mean spending precious budget on new technologies willy-nilly or launching a campaign without proper preparation just for thrills.

It does, however, mean that they’re willing to consider the problems of the digital marketing era head-on and change them into opportunities for enhancing connection, engagement, and encounters with customers and prospects. Historically, marketers have tried to insulate themselves from risk, failure, or the unknown because they fear technology. They dread the effort necessary for truly customized customer engagement (the sign of successful marketing!) and the possibility of devaluing their attempts by partnering with other teams in the organizations.

By comparison, fearless marketers embrace novel methods to their craft. They think about how exactly they approach their jobs creatively, with many adopting agile methodologies from the …