Navigating the world of names of domain can be a daunting task if you are not up to date on how to get one. With countless caveats and hosting companies out there, you can be overwhelmed, or worse, make a mistake that could ultimately cripple your business. Examine these do’s and don’ts from small-business owners and experts to help secure your company’s domain name.
Do: Add a location or keywords in your domain name, when you can. If your business focuses on a geographic region, try to put the positioning into the true name of your domain, says Jean Bedord, a Silicon Valley-based search consultant and author of the book I’ve Got a Domain Name–Now What? When Mikalai Krivenko needed an area for his painting business in Hoboken, N.J., in ’09 2009, his child Yuriy, a Jersey City, N.J.-based search-optimization specialist, suggested he put “Hoboken” in the name. Do: Register yourself as the owner of the website name. Some business owners make the mistake of not checking out to ensure whoever registers their domain name does so under the business enterprise owner’s name.
It’s very important to make certain you will be the area owner and administrative contact, says Bedord. It’s a clear, yet common, mistake created by business owners. Three years after Graham Hunt, 44, began his real estate company Valencia Property in Spain in 2000, the two-person website design team he hired to build his site divide and he previously to select from them. Hunt soon discovered the partner he didn’t choose acquired signed up himself as the owner and administrative contact for the domain name, so Hunt didn’t own his own website.
Do: Be sure you renew your domain name registration. The name got bought by someone else and without email gain access to through the site, Hoffmann lost connection with clients. Eventually, he folded the ongoing company. Now working as chief operating officer for an aftermarket marketplace for domains, Hoffmann suggests buying a registration for five or a decade upfront, or establishing an annual auto-renew payment. Just make sure the credit card on file doesn’t expire, another common mistake that may lead to shedding a website name. Don’t: Use dashes, abbreviations, or figures in your domain name.
Instead, come up with a catchy name that’s easy to keep in mind and catches your business. 250. But as the business enterprise grew, he realized the hyphenated name was far from the best option. When you register your domain name, you will be bombarded with offers to buy other versions like.Online and .co.
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For most small businesses, that’s not needed. Buying other extensions becomes important when patenting something or safeguarding a brand, says Bedord. If you believe a rival may want the.World wide web version of your website name, for example, consider first taking it. Don’t: Buy a domain without checking into its past.
Even available domains can come in contact with legal trouble if the name is too similar to some other company’s brand. Rose, now 29, received a cease-and-desist notice challenging he change the name of his green jobs training company and turn off the website. The site also contains expired domains up for grabs, and you can learn what problems a name comes with. For instance, if a previous domain owner violated a Google term and was banned from Google searches, you will want to learn before investing in the name, Rose says.
For this reason, we’ll use the third option. Once you get to the Download page, scroll right down to find the links to the many versions available. The main one you want is Unix Source, shown in the figure below. Both .tar.gz or the .tar.bz2 are the same; just grab whichever archive format you’re used to extracting.
What you’ve just downloaded is actually the foundation code for the Apache server. The first rung on the ladder, then, is to put together it into an executable binary installation. The first step in compiling Apache is to configure it to meet your needs. Most of the defaults shall be fine for your purposes, but you’ll need to enable dynamic launching of Apache modules (like PHP), which is by default off.
Additionally, you should probably allow the URL rewriting feature, upon which many PHP applications rely (although it’s unnecessary for the examples in this reserve). A long stream of status communications will parade up your screen. If the process stops with one message, your system may be missing some critical software application that’s necessary to compile Apache.