Whether it’s heading skydiving, vacationing the global world without an itinerary, or sampling a new (, and potentially gross) cuisines, we always appear to admire people willing to take the potential risks most of us aren’t. They are called by us daredevils. We call them free-spirits. We call them adventurous. But what they are is fearless really. Fearlessness is a virtue, allowing average visitors to accomplish amazing things apparently. But fearlessness isn’t the exclusive domain of adrenaline junkies, globetrotters, and iron-stomached foodies.
It’s also essential for success in today’s marketing arena-at the business level and especially in a startup environment. What’s a “Fearless Marketer” Anyway? In my opinion, a fearless professional is someone prepared to take chances that their peers and friends aren’t. No, it doesn’t mean spending precious budget on new technologies willy-nilly or launching a campaign without proper preparation just for thrills.
It does, however, mean that they’re willing to consider the problems of the digital marketing era head-on and change them into opportunities for enhancing connection, engagement, and encounters with customers and prospects. Historically, marketers have tried to insulate themselves from risk, failure, or the unknown because they fear technology. They dread the effort necessary for truly customized customer engagement (the sign of successful marketing!) and the possibility of devaluing their attempts by partnering with other teams in the organizations.
By comparison, fearless marketers embrace novel methods to their craft. They think about how exactly they approach their jobs creatively, with many adopting agile methodologies from the software world that favor responding to change over carrying out a fully-baked plan, fast iterations over pie-in-the-sky campaigns, and data enrichment over conventions and views.
They work diligently to comprehend and navigate the significantly cluttered MarTech panorama that now offers more than 6,800 solutions to devise plans for optimizing the 90 roughly cloud technologies in their business marketing teams use on a regular basis. And, considering that even the buying process has transformed considerably-there’s now an average of 6.8 unique stakeholders in purchase decisions-figuring everything out makes the challenge even more daunting.
- Pack meats into containers/cans and add 1 tbsp broth, leave 0.63 cm (¼-inch) head space
- Relocate yourself as well as your family
- Purpose Of Loan…………
- How to Start a grown-up Day Care Service
- Customizable tax calculation
- Be an associate of the Institute of Management Accountants (IMA)
Still, fearless marketers aren’t deterred. Instead, they lean into the challenge and take on revenue responsibilities happily, even going as far as to assign their team’s value to the business and quantify it with return on investment (ROI) metrics. They do it by seeking to bridge traditional disconnects between sales and marketing groups, helping align the entire organization to better target viewers, improve customer acquisition efficiency, and meet income goals more regularly. It’s fun to discuss Fearless Marketers as a catch-all term.
But it’s not a one-size-fits-all descriptor, as a fearless marketer looks different with respect to the nature and scope of your organization. More importantly, a fearless marketer in an enterprise has different encounters and challenges than their counterparts in a small company, especially a startup. Like the majority of things in a startup, every plan, every approach, every decision is heavily scrutinized. Each has exponentially more effect on the success (or failure) of the business in a startup than in an enterprise, where the sheer size of the business offers a buffer and protects against unintended consequences of poor decisions.
The flip side is that startup marketers have higher potential for favorably impacting the continuing future of their businesses, provided the power is produced by them to look past their concern with failure. Inside a startup, fearless marketers are prepared for change, even welcoming it. They’re available to change and in a position to thrive in daily chaos, counting on clean analytics and data to make important tactical decisions even under duress. However, fearless marketers should never depend solely on the tech stack to drive the company’s success and growth.