I’m always astonished at just how long a dying business can hold on. Take the cassette for instance. Which is why it should be no surprise that the ringtone business is still alive and well. Don’t get me wrong, it’s not increasing in any way, but it’s miles from inactive and buried.
8 billion little bit of the music industry by 2015. But if you look closely at the chart on the left from that study, you’ll find a fascinating item called “Personalization Services.” What the heck is that, you might be thinking? Well, glad you asked. 2.1 billion business in 2011. Just think about that for an instant. 4 or so years following the ringtone fad passed us by, people are buying ringtones – many of them still.
Years after a multitude of software has made it so easy for the average user to make their own ringtones, some individuals instead are still buying them. 2.1 billion dollars worth! 10 billion well worth of business (see yesterday’s blog for further on the existing CD business), while ringtones shall fall to in regards to a expenses . 5. Again Once, this proves the point – you shouldn’t be fooled into convinced that a business or technology is dead and gone because the numbers are trending downhill and the press has deemed it passe.
There’s much more life (and dollars) still left in those so-called deceased systems than you’d ever believe was possible. You should follow me on Twitter for daily …